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Lucy Sheppard

SEO vs. Google Ads: Which Is Right for Your Small Business?

SEO and Google Ads are both effective strategies for driving traffic to your website. But as a small business owner, you might be wondering: Do I need one, the other, or both? Let’s explore the key differences, benefits, and pitfalls of each to help you decide what’s best for your business. What’s the Difference Between SEO […]

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SEO for Small Businesses: Is It Worth It? A Simple Guide to Boosting Your Online Presence

In today’s digital world, having a strong online presence plays a big role long-term success of your business. But with so many businesses competing for attention, how do you make sure your website stands out? That’s where SEO (Search Engine Optimisation) comes in. If you’re a small business owner wondering, “Do I really need SEO?”

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Social Media Marketing: Are You Setting Yourself Up for Failure? (Common Misconceptions to Avoid)

You’re a small business owner. You know social media is an important tool for your marketing efforts, but understanding the why and how can be overwhelming. If this resonates, this post is for you. Many approach social media with certain expectations, some realistic, others less so. This post debunks common misconceptions and helps you set

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Grow Your Email List in 5 Simple Steps: A Guide for Businesses

In today’s digital landscape, building a strong online presence is crucial for any business. While social media platforms offer valuable opportunities to reach potential customers, relying solely on them can be risky. That’s where email marketing comes in. An email list is your direct line to your most engaged audience. It’s a valuable asset that

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graphic with the text "don't use social media to push sales, (do this instead)"

Why Social Media Isn’t About Pushing Sales (And What You Should Be Doing Instead)

Let’s clear up a common misconception: social media isn’t a digital billboard. If your strategy is solely about pushing sales—“Buy this now!” or “Limited time offer!”—you’re likely doing more harm than good to your brand. Why? Because people don’t log onto Instagram, TikTok, or LinkedIn to be sold to; they log on to connect, discover,

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